Russia’s Appearance on Global ‘Soft Power’ Ranking Shouldn’t Come as a Total Shock

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Russia has had a rocky relationship with the concept of soft power. The question has lingered; is there really any point in pouring money into some Harvard professor’s abstract concept of global influence that may never earn any return on investment? While no ranking should be taken as the be-all and end-all of anything, Russia’s inclusion in the Soft Power 30 list this year provides some proof that this is indeed the case — and the Kremlin will take note.