Social media and especially microblogging are trending buzzwords in the public diplomacy scene. Disproportionate attention is paid to individual posts and trends on social media by the mainstream media. The best case are the tweets of Donald Trump, the president of the USA. They are reported on and analysed daily with unparalleled ferocity, with some outlets meticulously collecting all of the President’s social media comments. It has come to a point at which discussing social media is beating an already beaten up dead horse. Nevertheless, this weekend’s latest news requires comment and policy recommendation.