There are many different forms of State diplomacy: traditional, public, digital (including twiplomacy, hashtag-diplomacy, etc.). One considers digital diplomacy as the influence of the soft power on the foreign Internet audience. In the digital environment users express themselves in various ways, e.g. by publishing their own pictures – selfies. Selfie policy is a way to verity event. However, some authors believe that politicians are not interested in communication with social networks users; their selfies are a digital analog of a political self-portrait, created in order to demonstrate the appearance of their prestige towards themselves.